When it rebranded in 2011, BI WORLDWIDE unveiled a set of eleven core values to guide the company's future. By 2015, the design philosophy of the original internal communications campaign was beginning to show its age. I overhauled the look and feel of the campaign to reflect a clean, modern aesthetic in lockstep with the firm's brand, with clever illustrations taking cues from midcentury greats Paul Rand and Saul Bass.



Creative Director, Art Co-Director, Designer: Josiah Austin Gulden

Art Co-Director: Jeanette Monte

Additional Contributors: Benjamin Kjos, Jessie Knox, Larry Schoenecker, Betsy Schneider, Eric Werket